Consider Independent Music For Music Promotions

Music promotions campaigns are becoming a marketing standard, thanks to smart phones and inexpensive broadband. Many people don’t bother with their radio or CDs anymore; they’re going digital, listening to their iPhones and Androids, plugging in their iPods to work out, or even listening to Internet radio stations on their laptops.

The most common approach to music promotions campaign is to use the typical mainstream music. But in some cases, you may find that independent music will work better for your music promotions campaign instead.

Rather than pay licensing fees to offer specific artists, or creating a generic campaign that offers iTunes money, work with local and indie bands and offer their music instead.

If you’re trying to reach a college age audience in certain cities, you can appeal to them by offering cuts from their favorite local bands. Not only are you helping promote your own brand by affiliating yourself with popular bands, but you have new partners in cross-promotion as well. Some of these bands may be willing to help promote your music promotions campaign themselves. After all, the more fans they can drive to your site, the more people they can expose to their own music as well.

Other indie music promotions ideas can include giving away tickets to local shows. Not only can you offer a sample song with your music promotion, but you could even create a loyalty program along the lines of “buy 20 cones, and get a ticket to the next Tripping Daisies show at the Dew Drop Inn.”

You can help sponsor local shows. Not only will your name be announced during the show, you can also attend the show and recruit customers there. Think about what the audience would really be into, and offer that as music promotions incentives: “Post a photo of you wearing our t-shirt to your Facebook page, and you could win free widgets for you and 4 friends.”

Create a video campaign. Encourage people to take videos of their favorite bands (at your sponsored shows, of course), and upload them to YouTube, then share them on Facebook and Twitter. In each message, the fans will need to include that it’s part of YOUR promotion, which will not only bring in viewers to their movies, but will reinforce your name. As a result, your customers will be doing your marketing for you — thousands of dollars of marketing value, all for the cost of partnering with a few favorite local indie bands.

By working with indie musicians and bands, you can not only localize your music promotions efforts, you can get some additional support from the bands you’re partnering with.

Digital promotions provide unique customer loyalty programs. This digital promotions powerhouse merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost solutions for the promotional market.

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Five Digital Promotion Campaign Ideas to Build Customer Loyalty

Digital promotions benefit your promotional marketing campaign through increased response rates of loyal customers. They make the customer happy, which creates loyalty that leads to future business. Long-term customer loyalty is valuable and it provides for increased value through conversations of loyal consumers, within social media applications. Loyal consumers are the best advertisers of your brand. Word of mouth advertising, including social media promotions, are the leverage you need to build the highest conversions and downloads for your digital marketing campaign.

Examples of a digital promotion campaign are endless. For example, why not give away a free music download for every $10.00 spent? A customer will often round up to the next $10 increment just to get a $.99 download for free. In their mind, if a sale total comes to $16, they will justify spending that extra few bucks just to get the free song. That adds up the dollars and business for your company. Over time, this will add up.

Another way to boost your digital promotion campaign is by giving away free dollars. Why not give a free $10 gift card to your own store. This promotional idea does two things for you: First, keeps your money in your store. Second, the likelihood that the customer will only spend $10 is pretty low. They may use this as an excuse to spend a little more than normal, because they have a “free” $10.

You can even ask your customers to tell their friends about your digital promotion. We know several restaurants that have a digital promotion campaign on their Facebook page. Tell an interesting story or leave a positive comment, and you could with a $50 gift certificate to your restaurant. Then, their friends see the promotion and comment in their news feed, and they not only hear about your restaurant, but they will want to get in on the action too. If they’ve been to your restaurant, they’ll tell their story, and their friends will see it, and so on.

By giving away a larger gift as part of your digital promotion, you are generating more word-of-mouth conversation than you could ever get by spending that money on a “real” advertising campaign. The cost to you is $50 worth of food, the value you get can be in the hundreds or even thousands of dollars. Even if you only did this once a month, if you got two additional parties to spend $50 – $60 each month, you ROI is worth it.

Another digital promotion idea is to create a referral program. For every referral that results in a purchase, the referrer receives free movie passes, or coffee or dessert card. People love going to the movies and everyone definitely loves food. Your digital promotion coupons can be retrievable online by a code or even through email, which would also save you printing costs.

Several online websites have built their entire business around the digital promotion model. Websites like Groupon.com and Restaurant.com offer purchases of digital gift certificates for nearly half their value. A $45.00 gift certificate for some restaurants can be purchased for only $25.00 online. This is one of the best ways a digital promotion can create revenue. Who wouldn’t want to purchase a gift card for half the price and double the value?

The advantages for a digital promotion campaign are endless. The customer can print their certificates, download free music, or redeem their gifts at their convenience. Plus, by using a digital promotion, you are also make the lives of the winners much easier. No longer will they have to run all over town to retrieve their prize.

So the next time you’re looking for a marketing boost, consider a digital promotion campaign.

Digital promotions of Promotional Currency provide unique customer loyalty programs. This digital promotions powerhouse merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost solutions for the promotional marketplace.

Digital Incentives Like Skins Promotions Work

There is a reason digital incentives have become a must-have promotional marketing strategy. They Work. What other incentive offers instant gratification for consumers, carries high perceived value that transcends demographics, and costs virtually nothing to deliver?

Digital incentives such as music download promotions, ringtone promotions, mobile promotion, skins promotions and online instant win games and sweepstakes are powerful, multi-pronged promotional marketing tools build customer loyalty and drive sales.

These promotional incentives must be redeemed online or via a mobile phone. They can also be used to generate website traffic, build customer databases and promote repeat sales. These promotional incentives are redeemed online or via a mobile phone and can also be used to generate website traffic, build customer databases and promote repeat sales. Digital promotional incentives are delivered through a unique promo code and URL or mobile phone short code (SMS). They can be distributed in-pack, on-pack, via a custom-branded card or even virtually, making them ideal for practically every application.

Entertain your consumers with promotional incentives of digital music promotions, mobile promotions, and skins promotions to differentiate your brand and boost sales through increased brand interest and customer loyalty.

Customer Loyalty Programs & Skins Promotions Complement Each Other

Customer loyalty programs can function as the promotional linchpin that drives your
company's long-term profitability. They are an essential tool for improving customer
retention. By offering your customers digital incentives, such as music downloads,
skins promotions, and an assortment of mobile promotions, you can dramatically increase the
lifespan of each customer. Not only does this create an enormous level of goodwill,
but customer loyalty programs also encourage customers to respond to your ongoing
marketing campaigns.


Skins promotions are a unique type of incentive because they are delivered

digitally, yet physically adorn consumers' phones, PDAs, and laptops. They are a

perfect complement to your customer loyalty programs for two reasons. First, the

skins promote your brand not only to your customers, but to every person who

observes your customers' mobile devices. Second, skins promotions serve as a

perpetual reminder to your customers about why they're loyal to your company. The

skins generate enormous goodwill.

Customer loyalty programs using skins promotions remain one of the most potent

promotional levers for increasing your company's long-term profitability. They allow you to

lengthen the overall life cycle of your customer inventory.  If you are not currently taking

advantage of customer loyalty programs, now is the time to reconsider.


			

Consumers Are Responding to Skins Promotions

You might think of skin promotions as what you see behind your favorite department store makeup counter.   Have you ever heard someone say “beauty is only skin deep?”  We are not referring to your makeup counter but to today’s consumer who is welcoming the job placement of becoming your walking human billboard.  Imagine the promotional possibilities with skins promotions, the emerging and trendy vinyl applications that are giving mobile and consumer devices a much-needed facelift everywhere and marketers a non invasive promotional tool.

Promotional Marketers are leveraging licensed content and turning it into mini-walking billboards for their brand by giving consumers digital currency good for customized cell phone, PDA and MP3 player skins.  Skin Promotions are in and consumers are responding.

How Skins Downloadable Promotions work:

With personalized skin promotions, you can give consumers the ability to feature your licensed content as a skin on their cell phone, PDA, or MP3 player – enabling you to promote an upcoming movie, CD or game release, or reinforce your brand or logo.    You can also give consumers the choice of designing their own personalized skins using the design library or uploading their own personal image.

Promotion recipients need only to log onto the custom-branded web site, select their device and model from the comprehensive list provided, and let their imaginations run wild in our design library.  They can select an image from your branded image library, upload their own custom image, select color palates and create personalized messages for their skin cover – all in a matter of minutes.   Personalized skins are made from thin, tough, vinyl material that looks good, fits like a glove and helps protect their gadgets.  The skins are easy to apply and easy to remove.

Skins Promotions Proven Performance

• Branded Landing Page: All of our personalized skin promotions can feature a custom-branded landing page that reflects the look and feel of your brand.
• Micro Sites: We can design a complete micro site customized for your brand, and upload your licensed content or images into our image library
• Intuitive Consumer Experience: Designing a customized skin is easy.  Consumers just select their device and model from the list provided and let their imaginations run wild in our design library.  Their skin will be delivered to their door in a matter of days.
• Fits all cell phone, PDA and MP3 player models. Promo codes can also be applied to Laptop and Game Console skins.